An important factor in character creation is that artists must incorporate representation and show diversity within there designs, representation is so important with in today's society, representation is the act of not just displaying but developing in depth characters for all people of any race, disability, age, gender, sexuality, ethnicity, body type and social upbringing its is the first act of achieving equality within telling stories through art. It is the responsibility of the designer to take jobs they are qualified for and to recognise if someone else will be better for the job . As Well as making the effort to fully engage with the people they are representing in order to avoid harmful stereotypes and cultural appropriation. A lot of character designers work for film and tv, so create characters that will be shown globally and often. As humans are extremely diverse film and tv is an extremely accessible way for a lot of modern day places so tv and film acts as a way of educating people and teaching viewers about other cultures, it is entirely down to the character designer to learn in-depth if they are not familiar with what they are representing, it is important, as a designer, to remain open minded and ready to learn about someone else's experiences working with real life people who've got experience ,listening to the voices of the people your representing the entire time, if this isn't being considered it leads to poor representation that can lead to offensive or reductive stereotypes. Representation isn't just the act of introducing characters that fulfil a minority role, it is a conscious effort to embrace all people and to ensure people are being shown not just as an extension of there culture or disability but as real people. A characters culture and disability shouldn't be what defines them good representation is showing characters that are representative of real life people with fully fleshed out personalities and goals that aren't derived from the fact they are a minority, this also doesn't mean characters shouldn't discuss they're experiences it just is important to show that they are not just a minority.